Communication is at a crossroads and this includes the digital space. Organic or paid? Influencer marketing or from the brand? Regardless of where you net out, your brand deserves to be in the spotlight. Gone are the days of relying solely on organic content--the best communicators are executing solid paid digital strategies on social media and beyond. From Facebook boosted posts and targeted ads to Twitter campaigns—each comes with its own parameters for reaching niche audiences and expanding brand reach. If you haven’t established a paid social media strategy, this is your next move. We’ll cover what to track, how to track it, and the most effective way to set up your information to be understood and analyzed by key decision makers in your company.

Learning Objectives:

• Participants will understand the digital channels that are most effective for paid campaigns and how to best use their time in developing those for their audience.


• Participants will be able to organize a paid digital media strategy from start to finish - creating content, scheduling and planning, and analyzing stats.


• Participants will understand the how, why and how often to track results and how to tie them to your brand’s overall growth goals.