In this session, we're joined by Ryan Lazanis of Future Firm. Ryan is a CPA who built his own online accounting firm from scratch to sale in only 5 years. With Future Firm, he teaches the lessons he's learned along the way to help you fast-track a modern, scalable firm that doesn't drive you into the ground.

During this session, you'll learn about Ryan's repeatable 5-step process to win deals at high prices based on his own personal experience running his firm and coaching hundreds of others.

Learning Objectives:

• Identify what's required to land clients at high prices


• Recall practical tips and tricks for how Ryan sets his prices


• Determine the discovery call framework that helps extract your client's value drivers


• Describe an easy annual process you can implement to consistently upsell your current client base


• Summarize 3-tiered pricing and why it works so well to help boost your prices


• Identify how to protect your established high prices from scope creep