It used to be that having a satisfied client was the highest bar of value. Today, that is redefined. To attract and grow the very best clients, we now need to move the needle toward loyalty. Loyal clients are more likely to continue buying current services, and we’re more likely to expand our reach with new services. The Value Spectrum can help you and your firm to successfully create and sustain loyalty, and therefore accomplish stronger growth. 

Learning Objectives:

• Define the concept of firm ambassadors and their role in redefining value 


• Identify the value spectrum, and how to use it in identifying the loyalty level of clients and prospective clients 


• List the differences between table stakes (satisfaction) and differentiators (loyalty) 


• Outline practical strategies to improve overall client loyalty