John Mitchell is Creative Director at Rootworks where he oversees the company’s branding efforts across departments and roles. John is also a powerful and popular speaker—motivating and inspiring audiences with a unique blend of creative storytelling and practical, down-to-earth conversation. His diverse professional career has given him perspective on business and leadership that has proven valuable in helping lead accounting entrepreneurs to think differently about life and business.

About Us: The landscape of the accounting profession is one of rapid change, requiring practitioners to keep pace with every aspect of firm operations—from technology to branding. Over the years, Rootworks cofounders witnessed many practitioners struggling to keep pace, while at the same time recognized the absence of a dedicated resource to help accounting professionals manage change to build a thriving business. From these observations, Rootworks was born, and today it has grown into the profession’s leading membership-based organization offering ongoing coaching and support services in technology, practice management, marketing strategy and communications, branding, web development, firm administration, security, and more. Rootworks’ expert team provides practitioners with a proven and tested roadmap and dedicated support to build and manage a Modern Firm®.